4º ESO: Course content:
Term
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Course content
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Materials/resources/tasks
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Autumn:
Study of a business
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Entrepreneurship
Departments of a business
Business structure/organization/ownership
People in business
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Video: The street where we work
Assignment 1: Case study of a business
Assignment 2: Interview of an employee
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Spring:
a marketing campaign
costs and break-even investigation
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Market research
Marketing mix
Start up costs & running costs
Revenues
Break even
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Assignment 3: Marketing a cardboard box or similar: adding value
Assignment 4: Calculating costs
Video: cush´n´shade
Assignment 5: Business plan
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Summer:
Business plan – Dragon’s Den
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Raising finance
Employing staff
Production methods
The external business environment
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Assignment 5 (cont.): Business plan
FINAL PRESENTATION
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